A New Way of Doing Business
When I started this firm in 2008, I made two pledges that I vowed my business would live by:
- Alex Bajwa LLC would be a law firm that I enjoy working for; and
- Alex Bajwa LLC would be the law firm that I, personally, would hire.
These two pledges guide everything I have done to develop my firm. I began working in the legal industry when I was in high school, and continued to work in it through college and law school. In those eight years, I found many things I loved about being an (almost) lawyer. I loved the feeling I got when I helped people. On the best days, I would have worked for free. Unlike a doctor, I’ve never saved anyone’s life; but I know I’ve been a part of keeping people’s lives intact. Very few things make me feel better than that.
Unfortunately, there were many things that frustrated me every day. The greatest being that the traditional law firm business model is broken. The traditional model is centered on billable hours or contingency fees. While there are some situations where these fee structures make sense, for the most part, they can create a perverse system of incentives that pollute the attorney-client relationship. Under these systems, attorneys are rewarded for needlessly grinding hours, being more adversarial, and overcomplicating issues. These incentives, along with an outdated level of overhead, are the reason good legal care is far too expensive for most people who need it.
The reaction to this from many lawyers, including myself, has been to transition to fixed-fee based systems. This is a step in the right direction, but it presents odd incentives of its own. Fixed fee systems run the risk of forcing a lawyer from an hourly grind mentality over to a sales mentality. It still incentivizes conflict and over-complication over problem solving and simplicity.
The great problem of the legal profession is the same as the great problem of the medical profession. The emphasis is on crisis management rather than planning, maintenance, and preventive care. People seek out lawyers as a last resort. It’s the same reason people are brought to the emergency room when they collapse rather than going to a clinic when they are frequently out of breath. My firm is striving to be part of the solution, rather than part of the problem.
For the past four months, Alex Bajwa LLC has been working with a small group of clients to develop what we call the Partner Program. The Partner Program is a monthly subscription, $27 per month for households, $57 per month for businesses, and $67 for both, which aims to create a more cost-effective and happier way of working with your lawyer. The system is simple, as a Partner, you are entitled to:
- Unlimited consultations and advice with the same attorney you have been working with from day one;
- Contract and document review with access to form documents from that same attorney; and
- 40% off my publicly available rates if you do need full legal representation.
This program completely has changed my relationship with my clients. We talk more. We all have fewer costs. All of us are happier and have less stress.
I am happiest when I get to be a coach, an advisor, and a mentor. The days that I love my job are the days where I get to be a partner in helping my clients achieve their goals. Life can’t always be rainbows and flowers, but I enjoy working in a system where major problems and costs are fewer and more far between. The Partner Program is a step in that direction.
For all these reasons, the Partner Program is now open to everyone and will be the primary service of my firm. My other services are still available, when they are necessary. To get the ball rolling, for the month of January, I am offering the Partner Program at a $10 discount every month for the first year. So give me a call, and let’s begin a new way of doing business.